Atlas Brotherhood
By William Rodriguez
Case StudiesApplication DevelopmentMembership Platforms
Application development · Case study · Delivered
One app for the whole brotherhood.
We scoped, built, and delivered a membership and coaching platform for Atlas Brotherhood. Members train, connect, and get coaching in one place. Staff run memberships, content, coaching, and billing from one console.
- Branded member apps
- 2
- Roles with their own tools
- 5
- Capabilities
- 15
- Connected services
- 5
The capability matrix
Fifteen capabilities. Two member apps. One console.
Every capability here is built and delivered. Three still need a live activation step, and we say so where it applies.
Community
- Group and private messaging. Rooms and threads follow each membership, with reactions, unread badges, and reporting.
- Member directory. Profiles, Registrar answers, region filters, and shared-stress matches help members find each other.
- Introductions. Members request access to selected profiles; only the details staff approve are shown.
Coaching & content
- Coaching inbox. Silver members ask one question at a time; Executive members keep an ongoing conversation with Mitchell. Staff triage, assign, and reply.
- Announcements. Target an audience, preview the reach, and deliver by push or email, with failures reported per recipient.
- Weekly meetings. Recordings, recaps, actionables, and materials, published once for both memberships.
Training
- Current-week training. Staff publish a seven-day week; each member gets their own prescription and tracks completion.
- Physical standards. Executive members log dated tests across nine standards, and corrections keep their history.
- Partner training API. An authorized outside app can adjust one member’s pending workouts. Built and simulator-tested; partner activation pending.
Member operations
- Membership records. Admit, invite, change plans, preview a removal’s impact, and merge duplicate accounts safely.
- Access by plan. Each plan decides what a member can use, with overrides and one set of revoke-and-restore rules.
- Role-based console. Administrators, billing and community administrators, and coaches each work from their own tools.
Commerce & platform
- Subscriptions and recovery. Checkout, upgrades, cancellations, grace periods, and payment recovery. Verified in Stripe’s test environment; live payments are a separate activation.
- Paid meetups. Staff set price and capacity; members check out and receive tickets. Live ticket sales activate with payments.
- Branded apps. Executive and Silver run from one codebase, with Google sign-in, home-screen install, and repeatable releases.
Inside the apps
The member experience is the product.
Each capability is part of a larger journey: the right member sees the right work, the right staff member can support it, and the community has a place to keep moving.
Screenshots show fictional members, stock portraits, and sample figures.
Reactions in a group thread1 of 4
01 Messaging
Keep the right conversations together.
- Group rooms and private conversations follow membership and group access, keeping community context close to the work.
- Members react with any emoji from a searchable picker, and the notification bell groups the reactions to their messages.
- Unread badges and a New messages divider help members resume where they left off.
Current training week1 of 4
02 Training
Put the next workout within reach.
- Member-specific training weeks are built from structured templates.
- Current workouts are organized by day, session, and exercise, with completion controls, in each member’s chosen time zone.
- Executive physical standards keep dated test results and history together.
- A partner API lets an authorized outside app adjust one member’s pending workouts without touching anyone else’s. It is built and simulator-tested; live partner activation is pending.
This week’s guidance1 of 4
03 Weekly guidance & updates
Give every week a clear starting point.
- Meeting details, recordings, and weekly actionables live in one member experience.
- Announcements target all members or one experience, and staff see the reach and a notification preview before sending.
- Members turn on push notifications for their phone and choose which kinds they receive; staff can also send an announcement by email.
Ask a coaching question1 of 3
04 Coaching
Turn member questions into a manageable queue.
- Silver members submit coaching questions through a dedicated channel.
- Staff triage, assign, and answer questions with saved replies, and track read and reply state.
- Executive adds an ongoing interactive conversation with Mitchell, a different rhythm from a single queued question.
The member directory1 of 4
05 Directory & introductions
Make member connections intentional.
- Profiles and Registrar answers make member expertise discoverable, and a Message button starts a private conversation.
- Card and scan views, region filters, and shared-stress matches narrow the directory to useful connections.
- Restricted profiles protect details until an access request is approved.
Available meetups1 of 3
06 Meetups
Connect the community beyond the app.
- Members discover available meetups and event details.
- Silver uses paid registration; Executive registration is included.
- Capacity, checkout, confirmation, and attendee records belong to the event journey.
Executive landing screen1 of 4
07 Membership & billing
Connect the membership to the right access.
- Distinct Executive and Silver entry points lead into their member experiences.
- Google sign-in and guided onboarding reduce friction at the start of the relationship.
- Hosted checkout, complimentary invitation paths, plan changes, cancellation, and payment recovery connect back to access rules.
- Stripe-hosted checkout is verified in Stripe’s test environment; taking live payments is a separate activation step.
The admin work queue1 of 4
08 Administration
Give each team member the right tools.
- Member, coach, administrator, billing administrator, and community administrator roles each see only the records and actions they are allowed to use.
- One console brings members, groups, the coaching inbox, announcements, programming, Registrar questions, meetups, and settings together, starting from a Needs you queue.
- Finance shows recurring subscriptions, failed payments, and open recovery cases with a grace period the team sets. It is an operational view, not an accounting ledger.
How we scoped it
Where Atlas sits on our scope guide.
We size every application by its workflows, roles, and integrations, then agree the checks that prove it works. Atlas sits past the top of the standard guide: a broader, custom platform.
- Focused applicationOne workflow · one–two roles · up to one integration
- Connected workflowsTwo–three workflows · up to three roles · one–two integrations
- Broader platform releaseFour–six workflows · up to four roles · two–three integrations
- Broader / custom: AtlasTwo member apps · 5 roles · 5 connected services · a partner API
What made it custom
- Two membership experiences, Executive and Silver, served from one codebase.
- Five roles, each with separate authority: member, coach, administrator, billing administrator, community administrator.
- Money and access tied together: payment state decides who gets in, with grace periods and recovery.
- Five connected services: Google sign-in, Stripe, Gmail, Web Push, and Upstash QStash for signed background delivery and retries.
- 01
Shape
The scope named both member journeys, the five roles, and the access rules between them.
- 02
Build
We delivered in releases. When Atlas needed a new training experience, it arrived as a written change order with its own scope and checks.
- 03
Prove and transfer
Each release shipped with automated checks and a written release record, and the finished platform was delivered to the client.
Planning something similar? See how we scope and budget application builds →
From the client
The Atlas story, in their words.
Testimonial video
The client’s video, with captions and a transcript, will appear here.